About Us

Believe. Achieve. Conquer.


Not just a fitness and lifestyle brand.


Belacon knows you work hard. We BELIEVE you can ACHIEVE anything when you CONQUER your fears. That's why we focus on premium clothing that can go the distance as you hustle towards your dreams. You are Built to Endure so Live Fast and Die Slow. 

Our products are to represent those that engrain their lifestyle with hard work, empowerment and living healthier both mentally and physically. Those that explore, dream, discover and are never tamed. You have to be active and unearth that happy balance of finding peace in the chaos all while collecting moments and not things. Stay eccentric, wild and free and wander without purpose.

We also know that nothing is worth doing if you can’t give back. Belacon donates 10% of all sales to foundations that we feel are making huge impacts. Check out what foundations we are supporting and why HERE.